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earth shift
feasibility study

Articulate Design was engaged by Earth Shift Expo ’07 to study the
feasibility of the largest eco-festival centered around the Grand Prix series of motor Racing. The goals: create an eco strategy platform for Grand Prix, national and local media, clean tech and consumer product/service companies; elevate visibility of Jackson Street Entertainment district; and expand Earth Shift into a series of events for Grand Prix races in ’08.





earth shift
brand experience

The Concept for Earth Shift Expo
was to bring together the Eco Design
Community and create a sustainable footprint for Phoenix. The focus was on Water and Sustainable Living in Phoenix through an entertainment/
educational Eco Festival encompassing an Eco Carnival, Eco Food Pavilion, and Michelle Kaufmann-designed Eco Home.


lexus hybrid living | oz | mrp | earthshift | mkd | prius plug-in | consumer branding