Articulate designed and produced www.lexushybridliving.com as the interactive focal point for the Million Shades of Green community. Visitors can intuitively navigate the site to discover videos and photo galleries of Lexus Hybrid Living events; video interviews with the leading visionaries in eco luxury design; online contests; eco expressions; links to social media; and a community of nearly 500,000 fans of the eco luxury lifestyle.
lexus hybrid living cfda eco fashion challenge
Articulate created the Lexus Hybrid Living CFDA Eco Fashion Challenge, a nationwide competition that provided compelling videos and photos of sustainable fashion for the launch of lexushybridliving.com. The ten CFDA finalists also took part in the online-only People’s Choice Award, where the designers’ fans could view fashion galleries, vote, and use social media to campaign for their favorite designer.
lexus hybrid living partners
The Lexus Hybrid Living website profiles fifty of the most visionary leaders in sustainable luxury, with video interviews, photos and text, as well as live feeds from partners’ Facebook and Twitter pages. Social media links such as “Like” buttons and re-tweets facilitate cross-promotion between Lexus Hybrid Living and the partners.
facebook and twitter
Articulate created facebook.com/lexushybridliving and twitter.com/hybridliving to engage with the Lexus Hybrid Living eco community through updates, news and photos as well as live tweets from high-profile events such as the Environmental Media Awards and CFDA Eco Fashion Challenge.
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Articulate consulted on the re-launch of the Ex’pression College’s website, incorporating media rich content including student profiles videos and a
campus walk-through that allows visitors a close-up look at the college’s facilities and state of the art equipment. Ex’pression College offers training in 3D animation, gaming, motion graphic design, sound arts, and film, video and music production.