Articulate developed a brand positioning for the eco architecture firm Marmol Radziner PreFab (MRP) 'Sanctuary Delivered,' meaning 'MRP delivers (design and build) homes for people to live in their own sanctuary through the rituals of nature, safety, nourishment, serenity, happiness, comfort and
brand narrative concepts
It starts with a compelling story.
A dream and a promise of what a brand can deliver to its community. Articulate developed 'The Nature of Modern,' a double meaning – both 'MRP modern design is sustainable' and 'MRP modern design connects to Nature.'
brand identity concept
The essense and credibility of the brand then get expressed for the senses – visually and aurally - with
a palette of color, texture, shapes, sounds and touch. The concept was developed to show MRP design connected to Nature.