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oz
brand narrative


Oz is a mixed-use urban district just west of Ft. Lauderdale; a place to live, work, and entertain that is rooted in sustainability and rich with economic, cultural and social impact. Articulate refined the message commune with nature' with a distinct voice with character 'take-pride in our community and planet', attitude 'time-out' and tone ' a new kind of urbanism that recaptures the true essence of neighborhood'.

 

 

         

oz
brand positioning


To create the essence of a unique, credible brand, Articulate started with
the story, 'creating a sustainable community' around the culture of
New York and the climate of tropical Florida. This story evolved from a dream of sustainable community and a promise of what the first sustainable city America could deliver to its community.





 

         

oz
brand identity


Articulate worked with Digital Kitchen NY to translate the essence and
credibility of the brand -- to a visual and aural brand - a palette of
color, texture, shapes, sounds and touch to communicate Oz’s new urbanism. This includes a community designed with universal access to public spaces; equal attention paid to pedestrians and cars; minimized urban sprawl; reduced traffic; the provision of educational opportunities for neighboring communities; and other principles of superior, community-minded development.

 

    
lexus hybrid living | oz | mrp | earthshift | mkd | prius plug-in | consumer branding
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